ROUSH F-150 CUSTOM BUILDS
Engineered for Adventure
Rugged and Refined
The 2023 Roush F-150 exudes confidence and capability. It is available on either the 302A XLT or 502A Lariat ford F-150 chassis with 11 striking exterior color options, including the all-new Avalanche Grey, Area 51 Blue, and Hot Pepper Red Metallic. Up front, the Roush high-flow front grille makes a bold statement with its integrated lighting and satin black finish. Clearance lighting has also been added to the upper portion of the grille for increased visibility. The hood of the truck gets a boost with our functional heat-extracting vents, also finished in satin black. We’ve added to the unique styling on the sides of the F-150, with Roush fender badging and functional fender vents in the factory locations to maintain the F-150’s iconic body lines. To finalize the exterior details, Satin black or color-matched* fender flares with accent lighting are available.
*Select colors only.
Conquer Any Terrain
Unique Interior Options
Make the Roush F-150 your own with a slew of optional package upgrades. In addition to optional color-matched fender flares* and matte black Roush-designed wheels, we provide several options to spec out your ideal build further. The Roush performance exhaust system can be upgraded to the Roush active exhaust system, allowing you to open or close the exhaust depending on your driving style. Other options include the secure Roush center console vault and off-road utility kit, as well as the Roush accent graphics package to distinguish your ride even more.
*Select colors only.
Performance Meets Premium Comfort
Roush Package
Standard Package Components
- Signature High-Flow Grille with Integrated Lighting
- Custom Front Bumper Cover with Tow Hook Pockets
- Fender Flares with Clearance Lighting – Matte Black Or Color-Matched*
- Roush Performance Coil-Over Suspension System (Red)
- Roush Performance Exhaust System (Active Upgrade Available)
- 20-Inch Iridium Gray Roush Off-Road Wheels
- 33-Inch General Grabber A/TX All-Terrain Tires
- Roush Fender Badges (Ford Model Dependent)
- Rear Tailgate Clearance Lighting
- Roush “R” Pedals
- Roush Dash Gauges
- Serialized Dash Badge
- Roush Molded Floor Liners (FR./RR.) By Weathertech®
- Custom “R” Key Fobs
- Wheel Lock Kit
- All-Weather “R” Hitch Cover
- Certificate Of Authenticity
- Graphics Package:
- Front Roush Banner
- Jack Roush Signature Graphic
- Roush Door Graphics
- Roush Tailgate Graphic
- USA Flag Graphic
Optional Upgrades
Ask your dealer for installed price
- 20-Inch Matte Black Wheel Roush Off-Road Wheels
- Body Color-Matched Fender Flares With Accent Lighting (*Select Colors Only)
- Roush Performance Active Exhaust System
- Premium Leather Package
- Ready Package: Center Console Vault & Off-Road Utility Kit
- Accent Graphic Package – Black